Comments on: Lululemon Athletica (LULU) – Staying Focused has its Benefits

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By: Jason

Jason — Mon, 21 Apr 2008 18:30:49 +0000

I have monitored the foot traffic of this store at the Bellevue Mall in Bellevue, WA. While it is never heavy (like Nordstrom or The Apple Store) I hope that this location is similar to their other locations in the demographics of the surrounding area (high income, well educated).

I’ve also been keeping an eye out for the apparel at the local gym and in public and I’m starting to notice it occasionally.

I’m concerned about their ability to stave off a marketing attack by Nike or similar… something Under Armor has been able to do. If LULU can keep a more Yoga centric image (natural, earth friendly materials, etc), I think they may be able to…